Thursday, January 19, 2012

Pinterest for Businesses – Beginner’s Guide to Next Big Social Thing

Pinterest for Businesses – Beginner’s Guide to Next Big Social Thing

Pinterest is a well-turned combination of “pin” and “interest” meaning web service that allows to post, manage and share inspiring pics and videos online. Pinterest has quickly started enjoying great popularity, involving more than 1 million users in summer and exceeding 4 million members to date. Of course we all as web professionals not only care about how to find new awesome stuff there, but also how to show our own awesome products or services to new audiences on Pinterest. That’s what we’ll try to figure out today.

But first let’s dig into how this whole thing works. Here’s how. You find interesting stuff, place it to the pages and topic boards and share them with other site users. It’s much like other social networks, still hiding a few nuances which make it quite a powerful marketing tool on the net. Most “pinned” content are photography and digital design but there’s also an option to share video content. The pics themselves are not the main focus of interest – the point is the ability to arrange links to various exterior pages and connect with people sharing your interests and hobbies. You may also follow the updates of other users boards if their taste is authoritative for you. Now here is where you should be careful – officially Pinterest is not for business needs, it’s for personal use only. But that doesn’t necessarily means that you can’t use it for your business, it just means you have to be more careful than you would be on Facebook or Twitter for example.

Back to your new Pinterest account. The initial and only inconvenience is that you can’t access Pinterest immediately, but need to get an invitation first. You can request an invite on the site itself and wait for an invitation request coming in a week or so to your email. Another way is getting an invite from other active pinners you are familiar with.

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