Oftentimes when you’re working a website design, your client will ask you to make them a logo. This usually happens when the client is starting a new business and doesn’t have a logo yet—or when they want to scrap an old logo because it doesn’t match their updated website.

Regardless of the circumstances, you’ve got to know the 12 secret ingredients for a good logo if you want to create a design that your client will love. Luckily, this great resource will teach you everything you need to know about logo design. You’ll learn how to choose the best concrete elements like shape and color, as well as how to give your design that little something extra with elements like timelessness and simplicity.

These tips are brought to you by Company Folders. See examples of their logo designs and learn more about their services here.